Misha Warbanski

Take a look around your bathroom. The average North American woman uses 10 or more personal care products every day.

From toothpaste and soap to antiperspirant and moisturizer, personal care products are made from 10,500 chemical ingredients that are as much a part of our daily routine as sitting down to breakfast.

And like most things that happen before a mug of morning coffee, it’s easy not to think about them too much. But researchers and women’s health activists are sounding the alarm bell about the makeup of makeup.